You want to develop ideas that can change the world for the better.
We will help you make them real.

Design Driven Entrepreneurship
Art & Science of building a
successful 21st-century startup.
10 weeks | Starting February 29th 2020

Digital Product & experience design
Design successful products and services that delight and ensure success to your customers.
10 weeks | TO BE ANNOUNCED

Post Graduation Diploma
Design Driven Entrepreneurship
11 months | Starting: August 2020
Ajeenkya University, Lohegaon Campus

Master of Design
Design Driven Entrepreneurship
2 years | Starting: August 2020
Ajeenkya University, Lohegaon Campus
Custom Courses for teams
23 combination courses in the following:

Growth Hacking

Entrepreneurship

Emphathetic Research

Innovation

Personality and Team Development

Design
Internship and Placement Opportunity
You can have chance to work with








Industry/Partner
Associations



Faculty & Advisors
We have Faculty, Coaches & Advisors with 100+ years of experience in education, training, design & entrepreneurship. They will work with you to develop your capabilities and skillsets.
Atul Saraf
Atul is the Founder of DesignFold Consulting. He brings in 20 years of experience in creating strategic UX and delightful IXD. Atul helps students envision and create next-generation digital products and interfaces for web and mobile.
Companies
Citigroup, American Express, Xerox, Hindustan Unilever
Beena Prabhu
Beena currently leads research for the APAC region at PayPal. She brings 20+ years of experience in helping organizations understand the people they create products for and translate this understanding to compelling and sustainable products and services.
Companies
PayPal, Co-Founder DesignFold, Human Factors International, Siemens, HP, Intel, Intuit, Nokia
Kanwal Rai
He was Vice President and Head of Wells Fargo Start-up Accelerator in India before turning into an adviser on Innovation, IP and Entrepreneurship. He is an author of a book featured at HBS Working Knowledge and alumnus of DCE & IIM C.
Companies
Infosys Technologies, Wipro Technologies, Aspect Development, Capgemini
Sangeeta Karmokar
Sangeeta is the Founder of Women Entrepreneurship Centre. She champions 18 years of education and research in New Zealand around design led entrepreneurship. Sangeeta’s expertise includes design thinking, digital innovation, entrepreneurial strategy, women entrepreneurship and working with the community.
Alok Nandi
Design director and innovation strategist at Architempo, Alok b. Nandi brings experiences in multiple media (film production, events org, exhibition design, interactive media publishing for Tintin’s publisher a.o.) as well as R&D combining tech and storytelling (AR, VR, MR). He is global president of IxDA, Interaction Design Association.
Aman Khajanchi
Aman Khajanchi is a performance-driven executive with 3 decades of sales experience in the Information Technology industry. He has strong solution and consultative selling expertise coupled with a deep understanding of business & technology.
Companies
Oracle, Microsoft, HCL Technologies, Hewlett-Packard
Priyale Prasad
She brings 20+ years of experience in advising and working with Fortune 50 companies , across all Intellectual Property, Corporate and Technology, legal matters. She works extensively with start-ups re their legal requirements. Also serves as Visiting Faculty at PSG College of Technology.
Companies
Founder, Aleron Law
The IfDE Advantage

PRACTICE-BASED LEARNING
IfDE’s courses blend deep theoretical
foundation and practical experience of solving real-world complex scenarios that will enrich your portfolio.

COACH-BY-THE-SIDE
Get coached and learn from real-life
experiences with C- level executives and industry experts from design, strategy, marketing and innovation.

ADVANCE YOUR CAREER
Get industry-trusted and verified certificate, get strength-based coaching to discover your passion that will help you make the right career and business choices. Get lifetime access to IfDE’s knowledge hub.
What students say about our faculty
Here is what students have to say who were associated with programs run by Dr. Girish Prabhu, Atul Saraf and Beena Prabhu.
Gautham Nayak
Design Led Innovator, DTlabz
The guidance and support that I received by Dr Prabhu have been a guiding curve for my carrier as a Design Led Innovator in an EdTech firm. His wide knowledge on the subject matter and diverse experience with industries as a Human Centric Designer and Business Strategist have added immense value to the courses with the right balance of theoretical and practical learning. His insightful approach towards imparting knowledge and support has instilled a clear sense of direction that has been vital in molding my life and career choices at the same time.
Vriti Mehdiratta
–
“It has been an immersive experience to be a part of SLABS with the a practical learning approach. It opened us to see things from a new perspective, applying lenses of empathy in everyday life to understand user behaviour. The project based learning gave me a holistic outlook on user centered design.
I am truly grateful to my mentors Girish, Beena and Atul who have been a source of inspiration and encouragement. It has been an incredible journey with them.”
Kamalesh S
UX Design Associate, SAP LABS INDIA
No doubt I made the best choice of my career. A practice based course in Experience Design, developed by Dr. Girish Prabhu is one among those unique courses which helped me in not only imbibing knowledge in design and research but also enhanced distinctive competencies and skill sets. The overall course and the coaching were in line with the latest industry trends which helped me grow in my professional life in an exponential pace. Attributes included in the course were the key reasons for me to secure my dream job as a UX designer in a well reputed company.
Pranav Raman
Freelance Product Designer
Having been part of S.Labs has helped me by bridging that gap between working on college projects and being able to translate and apply that knowledge in the real world. The practice based learning environment not only helped me build my confidence but also taught me how to interact with clients and present my ideas. While it is easy to learn new skills and design thinking tools over the internet, being able to apply them in live industry projects is a whole different story. In order to get a holistic understanding it is important to practice based learning specially in the field of design as it is a field where experience is what makes you an efficient designer.
Arvind Thampi
Product Manager, Mindtree.Org
I’ve had the pleasure and fortune to count Dr. Girish Prabhu as one of my close mentors, who I’ve not just learnt from but also worked closely with while pursuing my Master’s Degree from Srishti, Bangalore. I would say that his breadth of experience and leadership in Human Centered & Business Design domains have been fundamental in guiding me towards my career as a Product Manager at a societal tech-startup. I’m a staunch believer in the need for ‘Creative Leadership’, where one has to have the right blend of Creative Confidence, Servant Leadership and Ability to Leverage & Collaborate in a Connected Economy. I strongly feel that the principles and values that IFDE has been built upon would be foundational to creating the future Creative Leaders of tomorrow, who are looking to make a purposeful impact in society.
Aditya Sharma
Experience Designer & Design Consultant, Bangalore
The two years that I spent at the Profession Practice Programme in Experience Design were quite enriching and they opened my eyes to the areas of strategic user experience design, interaction and user-interface design.
One of the biggest advantages of the course was perhaps the ‘practice-based learning’ approach that formed the crux of our course studios – I worked on projects, problem statements and case studies which were relevant to the industry that I currently work at.
I was introduced to valuable yet unique strategies and techniques, which helped me in solving a lot of the design challenges during the course of the two year programme.
The course was curated by Dr Girish Prabhu and having him as a mentor was a rewarding experience – he helped me in ‘learning’ and ‘unlearning’ a lot of the concepts that proved to be an asset for me going forward (as an Experience Designer). He made me understand the importance of being a ‘team-player’ and ‘how to work in a team’. This is one skill that I feel helps me a lot everyday in my work-life.
Mayankk Jain
Product Designer II , Blackbuck.com
I decided to pursue my Masters in Design while I was already working as an Interior Designer. Initially, I was not so sure about quitting work and pursue my masters in user experience design, but luckily I came across a masters program that allows you to study and work at the same time and it was one of the smart choices I made. The course structure developed by Dr. Girish Prabhu enabled me to implement the classroom knowledge directly in the industry simultaneously and get work experience.
Their curriculum ensured that you as a designer learn to be a product owner and helped me to get a good knowledge of Research taught by Beena Prabhu, Interaction design taught by Atul Saraf, Service design and Design strategy by Dr Girish and implement at the same time on live industry projects. I am soon looking forward to taking my graduation project which was mentored by Girish into the market.
Why IfDE’s approach to education is different



IfDE’s holistic approach enables you to design solutions, teams, and organization.
Convenient
The Learning Experience at IfDE

CONVENIENT

Support beyond graduation

Next-gen learning

Feedback by experts
Continuous assessment and feedback by expert faculty. Final jury includes experts from IfDE industry partners organization.
What Industry Experts say about our course
“Businesses today need to be socially relevant and future-ready apart being profitable. IfDE with a welltailored curriculum empowers aspiring professionals and entrepreneurs with the right tools to nurture and develop an idea to create a future proof sustainable business.”


Dr Pramod Ravindra
Entrepreneur | Director – Plexus | Director – Mandala Decor
“Based on my experience driving innovation and advising startup ventures both in the USA and in India, I strongly feel that the IfDE’s future-informed designdriven curriculum will be able to unleash energy in all sectors of the economy.”


Sudhir Desai
CEO – Living Enterprise Inc. | National Chair – Future of Work and Technology, The Millennium Project
IfDE has put together a curriculum, that’s not only truly wholesome but ties in what’s necessary for entrepreneurial success. In hindsight, it will look obvious, but IfDE approach is rooted in years of experience.


Dr Navyug Mahnot
Founder – QGLUE |
CE0 – QAI
IfDE Community
Network and learn from passionate Designers and Entrepreneurs.
Accounts to IfDE’s alumni community for knowledge exchange and networking.
Access IfDE’s knowledge hub for curated content around design, growth hacking, and entrepreneurship.
Partners in Education
IfDE has partnered with leading universities and institutes in India to deliver a world-class academic knowledge.

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About Us
IfDE is an education platform designed for aspiring designers, marketeers, and entrepreneurs. Our courses are designed and facilitated by industry professionals to enable students and professionals to learn and practice critical mindsets, tools, methods and technical skills.
Our mission is to create 10,000+ responsible designers and entrepreneurs who can create both business and social impact.
