Certificate in Growth Hacking
Grow your own startup or become the Marketer of the 21st century by learning growth hacking Techniques
About the course
Growth hacking is the process of rapid experimentation across marketing funnel, product development, sale segments and other areas of the business to identify the most efficient ways to grow a business.
The term Growth Hacking was originally, coined by Sean Ellis. However, the practice has been started way before that. The unicorns such as Facebook, Airbnb, Dropbox, Paypal and many more have used growth hacking in their successful business journeys.
All those brilliant minds from Silicon Valley when met with a financial crunch, came up with very interesting and unique cost-effective ideas. Example: A dropbox friend referral program to grow their business which later became a complete methodology.
How is Growth Hacking different than Traditional Marketing?
The traditional marketing is usually responsible for creating awareness and bringing leads however, growth hacking is about breaking silos between engineering, marketing, product and sales and conduct rapid experimentation amongst these departments.
Traditional marketing is only responsible for driving traffic to your website and product which focuses more on making people want your product through acquisition and activation throughout the product lifecycle. In contrast, Growth Hacking is all about working through the complete funnel of Awareness, Acquisition, Activation, Retention, Revenue, Referral to make a product that people want. Growth hacking hence focuses on different metrics depending on the stage of the product. In contrast to traditional marketing, growth hacking uses free or low-cost alternative channels for the funnel.
Through this Flip Pirate Funnel, growth hacking allows you to care about the whole customer journey by dissolving the line between marketing and product.
You will acquire these capabilities
- Data & Testing
- Creative Marketing
- Behavioural Psychology
- User Experience Design
- Coding and Automation
- Experimentation skills
- Product Market Fit
Option 1: Professional Certificate
Option 2: Jumpstart Certificate
Modules in this course16 weeks, 16 modules.
WEEK 1: Personal Introspection & LeadershipCultivate inside out leadership as a transformative journey to grow yourself and grow others
Learn how to introspect and visually represent what’s in your mind into a visual picture
Lead using an inside-out model and inspire with openness, intelligence, and vulnerability
WEEK 2: Opportunity and Problem definitionCultivate transformative inspired leadership skills to grow your organization
Learn concepts such as Ikigai and “Be,Do,Have” to impact your team
WEEK 3: Empathic Research & Sense MakingUnderstand your customer and other stakeholder to develop insights
Empathetic research to understand stakeholder needs, pain points, gaps and aspirations.
Create insights through analysis of observations and sense making
WEEK 4: Marketing BasicsCreate business value through customer and market segmentation
Learn to segment and prioritze your market through research
Develop marketing personas and principles to design the right product/service
WEEK 5: Growth Hacking BasicsExperimenting Strategies for Business Growth
Learn to analyze, track, improve, and scale your marketing strategies to drive growth
Learn concept from digital psychology, digital social fabric and social media psychology to develop appropriate marketing strategics
WEEK 6: Organizational LeadershipCultivate transformative inspired leadership skills to grow your organization
Learn concepts such as Ikigai and “Be,Do,Have” to impact your team
WEEK 7: Scenario Based Futures DesignEnvisioning future using foresighting, scenario based design and design thinking
Learn design futures techniques which is a combination futures and foresighting with speculative design.
Learn to create not only possible or probable future but also ideate about a preferred future.
WEEK 8: Systems and UX DesignDesigning delightful systems, services and UX
Understand the basics of UX and System Design to apply it to design problems
At the end of this module, students will be able to ideate and develop early prototypes of their solutions.
WEEK 9: Design For BusinessMaking customers desire your products and services using cross cultural, persuasive and emotional design principles
Learn to design your product/service for different cultures, languages, and economy.
Persuasive design, and emotional design from the perspective of creating a better solution and also business success
WEEK 10: Iterative DesignValidating your ideas through prototyping and iterative design cycle
Learn to rapidly create various experiments and evaluate how useful or successful those experiments are till you have the right solution.
Understand topics such design sprints, iterative prototyping and research and experimentation methods for Idea validation.
WEEK 11: Analysis for GrowthUnderstand the tools for developing growth hacking strategy
Learn lean analytics, gap analysis, and growth levers
Learn how to build growth teams, product must-have and conduct high tempo testing
WEEK 12: Buyer AcquisitionUnderstand the basis of buyer acquisition
Understand acquisition channels, Setting up growth channels
Learn tools for acquisition and acquisition analytics
WEEK 13: Customer Retention & ConversionDevelop customer retention capabilities
Learn how to retain acquired customers
Learn conversion rate optimisation and Retention tools
WEEK 14: Hacking MonetizationUnderstand how to monetise your growth hacking strategy
Learn hacking and monetisation level
Understand virtuous growth cycle , the growth orchestra and few ready made strategies
WEEK 15: Organizational ManagementBuilding and managing great teams
Design your team
How to lead a team and workplace
Talent management and creativity skills for team and group dynamics.
Teaching FrameworkIfDE’s signature teaching framework of Acquire - Assimilate - Apply - Practice has been developed to get rigorous theoretical learning experience along with experiential practice exposure.
AcquireEvery module thought in the course are hand picked by industry experts and educationists.
AssimilateWeekend courses are a combination of tutorials, in class hands-on activities and group exercises.
ApplyEvery course is augmented with a ‘Practice studio’ that runs in parallel during the
PracticeYou get to practice capabilities on a live real life project, under mentorship from coaches
Who is this for ?
Anyone who is interested in growing startup or business with limited resources
Anyone who wants to be the marketer of the 21st century
Anyone who is passionate about growth hacking
A management team that wants to set up a growth team
Opportunities After This Course
Become part of a growth hacking/marketing team.
Open your own growth hacking agency
Open your own growth hacking agencyCreate your own growth team for your business
Learn and Work with Your MentorsIfDE’s Faculty and Mentors bring 100+ years of experience in education, training, design & entrepreneurship. Participants will work with industry experts that will improve their skillsets and develop their mindset.
Course Certificates are trusted by Industry LeadersWe are building a network of partners, advisors and contributors from India, EU and the US
INSTITUTES THAT USE OUR EDUCATIONAL MATERIAL
IfDE course certificates would be in collaboration with recognised Ajeenkya DY Patil University, Pune.