Design Driven Entrepreneurship
Art and science of designing successful businesses.
January 11th 2020
SAT- SUN : 9:30 AM to 4:30 PM
Art & Science of building a
successful 21st-century startup.
Certificate in Design Driven Entrepreneurship course is developed by combining the craft of Design and the grit of Entrepreneurship, specifically for those who want to start, grow, or drive new ideas whether as a startup or inside a corporation.
Role of design in creating successful entrepreneurship.
Design Driven approach to Entrepreneurship provides unique perspective to entrepreneurs and managers to think creatively about their business model, create delightful products and services, effective teams and resilient organization. In order to thrive in the ever-changing and dynamic global markets of tomorrow, the design driven approach to entrepreneurship will be the most critical capability for the individuals.
During this experiential studio-based course, you’ll immerse yourself into foundational principles of entrepreneurship. This course consists of presentations, case studies, in-class assignments, pre-readings, and discussions.
Get to work on a real-world capstone project to apply all your learning and create a business pitch and working prototype as your professional grade portfolio. Be part of a small group of 25-30 like-minded and passionate entrepreneurs, designers, and product managers.
Strategy, tools and techniques
Learn entrepreneurship strategy and nuts & bolts of developing a successful entrepreneurship from practising experts with 20+ years of industry experience.
Real world projects
Unique framework focuses on learning by doing through practical experience of solving real-world entrepreneurship problems.
Next-gen learning management system with 24×7 online access to course content, assignments, discussions with peers and feedback from faculty.
Learn from the Experts
IfDE’s faculty includes practising industry experts with 20+ years of an individual experience of working with some of the biggest fortune 500 companies around the world, innovating and developing global solutions.
Dr Girish Prabhu
Girish is an expert in strategic design, innovation & designing for business. Worked at Wipro, Kirloskar, Kodak, HP, Intel & Srishti. He has 16 US patents and has created 3 new businesses using design-driven entrepreneurship approach.
He was Vice President and Head of Wells Fargo Start-up Accelerator in India before turning into an adviser on Innovation, IP and Entrepreneurship. He is an author of a book featured at HBS Working Knowledge and alumnus of DCE & IIM C.
Sreekumar is Gallup certified strength coach. He is an ardent believer in heart-centred servant leadership and studies organisations that are epitomes of excellence with an inspiring culture that make a positive impact in society.
Dr Nikhil Varude
Dr Nikhil is the lead strategist at Circadian Comm & Analytics. He specializes in implementing growth-oriented marketing techniques that steers startup growth.
Samir is the Founder of YUJ Designs, UX Design Studio & UX Veteran with 20+ years of experience. His expertise is in defining systems, design processes, man-machine interactions & user experience.
Atul is the Founder of DesignFold Consulting. He brings in 20 years of experience in creating strategic UX and delightful IXD. Atul helps students envision and create next-generation digital products and interfaces for web and mobile.
Internship and Placement Opportunity
You can have chance to work with
Opportunity and Problem definition
Empathic Research and Sense Making
Growth Hacking Basics
Scenario-Based Futures Design
Final jury presentation
What you will Learn
Create business value through customer and market segmentation
Envision future using foresighting, scenario-based design and design thinking
Understand the basics of UX and system design to apply it to solve complex problems
Test innovation models based on a proven, research based framework to help you responsibly innovate your products/services to succeed in the game
Analyze, track, improve, and scale your marketing strategies to drive new revenue
Build, manage and effectively lead great teams
Validate your ideas through prototyping and iterative design cycle
Understand your customers and other stakeholders to develop insights
Make customers desire your products and services using persuasive and emotional design
Understand the legal issues in the business sector such as contracts, intellectual property, conflicts and resolutions, transactions, and partnerships Raise funds and manage finances effectively
Develop successful business models for startup
Conduct self-introspection and mapping of growth journey
Career Options after this Course
Product innovators and developers
Designed for Professionals
This course is designed for a wide variety of professionals who are passionate about product innovation & development and want to understand how a business idea can be executed. It is designed for professionals with an attitude and aptitude to take risks such as but not limited to business analysts, market researchers, product managers, software engineers, and designers.
Who can benefit
It assumes no prior background in entrepreneurship, psychology, sociology, human factors, or the disciplines that form the basis for the course content.
What is the future of Entrepreneurship in India?
Why do I need a course in Design-Driven Entrepreneurship?
Partners in Education
IfDE has partnered with leading universities and institutes in India to deliver a world-class academic knowledge.
Learn from the experts and make an impact on the Entrepreneurship Ecosystem.
9:30 AM to 4:30 PM
Sat & Sun – Hands on tutorials
Mon to Fri – Flexible practice on live project
9:30 AM to 4:30 PM
Sat & Sun – Hands on tutorials and Practice