COURSE

Growth Hacking

Experiment agile marketing strategy & analytics for Business Growth.

Duration

9 Weeks

Location

IfDE Studio

Anusagar, DP Road, Kothrud, Pune 411038

Upcoming Batch

Sept 21st, 2019

SAT- SUN : 9 AM to 5 PM

Learn the Growth Strategies of Today’s Fastest Growing Companies

Discover the secrets of what makes next-generation products and services successful and what mistakes organizations make when designing the experiences.

During this experiential studio-based course you’ll immerse yourself into foundational principles of digital design, UX strategy, tools and methods to make delightful yet responsible products and services. You will get a chance to work with not trainers but practicing experts with decades of industry experience.

What is the future of Growth Hacking in India?
The demand for experts in digital marketing is increasing every day, and one of the key factors of success is to keep up with the latest trends. Growth hacking is the latest trend and proven to very powerful. It is one of the hottest careers worldwide; saw a 25% increase in the demand in the last year. Growth hacking has become rooted in many industries as internet penetration in India and worldwide has steadily increased. Many successful startups such as Twitter, Facebook, Udemy, Instagram and Google have used and still use growth hacking techniques to build brands and improve profits.
Why do I need a course in Growth Hacking?
The course provides you capabilities needed to approach marketing with a focus on innovation, scalability, and user centredness. Unlike other digital marketing courses offered in India, Growth Hacking at IfDE covers the underlying fundamentals and theories through hands-on experiential studio-based learning. It is a combination of data analytics + experimentation, inbound marketing and outbound marketing rolled into one package.

Learning Growth Hacking the right way

STRATEGY, TOOLS AND TECHNIQUES

Learn growth hacking strategy and nuts & bolts of developing a successful growth hacking blueprint from practising experts with 20+ years of industry experience.

REAL WORLD PROJECTS

Unique framework focuses on learning by doing through practical experience of solving real-world entrepreneurship problems.

MANAGED LEARNING

Next-gen learning management system with 24×7 online access to course content, assignments, discussions with peers and feedback from faculty.

Learn from the Experts

IfDE’s faculty includes practising industry experts with 20+ years of an individual experience of working with some of the biggest fortune 500 companies around the world, innovating and developing global solutions.

Dr Girish Prabhu

Girish is an expert in strategic design, innovation & designing for business. Worked at Wipro, Kirloskar, Kodak, HP, Intel & Srishti. He has 16 US patents and has created 3 new businesses using design-driven entrepreneurship approach.

Kanwal Rai

He was Vice President and Head of Wells Fargo Start-up Accelerator in India before turning into an adviser on Innovation, IP and Entrepreneurship. He is an author of a book featured at HBS Working Knowledge and alumnus of DCE & IIM C.

Sreekumar

Sreekumar is Gallup certified strength coach. He is an ardent believer in heart-centred servant leadership and studies organisations that are epitomes of excellence with an inspiring culture that make a positive impact in society.

Dr Nikhil Varude

Dr Nikhil is the lead strategist at Circadian Comm & Analytics. He specializes in implementing growth-oriented marketing techniques that steers startup growth.

Samir Chabukswar

Samir is the Founder of YUJ Designs, UX Design Studio & UX Veteran with 20+ years of experience. His expertise is in defining systems, design processes, man-machine interactions & user experience.

Atul Saraf

Atul is the Founder of DesignFold Consulting. He brings in 20 years of experience in creating strategic UX and delightful IXD. Atul helps students envision and create next-generation digital products and interfaces for web and mobile.

View All Faculty

Internship and Placement Opportunity

You can have chance to work with

Industry/Partner
Associations

Course Journey

Introduction to Growth Hacking

01

Digital Psychology

02

Defining Problem, & Finding Opportunities

03

Empathatic Research & Sense Making

04

Product Market Fit + UX

05

Digital Social Fabric

06

Hacking Acquisition

07

Hacking Activation

08

Hacking Retention

09

Hacking Revenue / monetisation

12

Web Analytics & Experimentation

10

Hacking Referral

13

Ready to Use Strategies

11

Growth Hacking Tools/ CRO
i

Personal and Organisational Leadership

What you will Learn

^
Latest methodologies and tools for growth hacking and best practices in creating a product – market fit and the optimal growth strategy
^
Psychology, communication and sociological theories that guide marketing (drawing from cognitive psychology, human factors, behavioral design)
^
Design methods and principles (drawing from human-centered design, customer experience design)
^
Analyzing, Experimenting, Implementing and Evaluating marketing strategies (using data analytics, design, prototyping, and user evaluation)
^
User needs research (drawing from ethnography, user research, persuasive design, emotional design)

Career Options after this Course

Start your own marketing agency

Member of a startup team

Business Consultant

Digital Marketer

Designed for Professionals

This course is designed for a wide variety of professionals, including business analysts, market researchers, project managers, product managers, software engineers, programmers, designers, executives/managers from IT, Marketing and Business.

Who can benefit

Anyone involved in marketing or want to move into digital marketing

Pre-requisites

It assumes no prior background in data/web analytics, psychology, human factors, or the disciplines that form the basis for the course content.

Partners in Education

IfDE has partnered with leading universities and institutes in India to deliver a world-class academic knowledge.

Learn from the experts and make an impact in growing your business

Growth Hacking

9 WEEKS

Hands-on tutorials and Practice

SAT - SUN

9 AM to 5 PM

FEES

Rs. 1,25,000 (inclusive GST)

LOCATION

IfDE Studio, Kothrud
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