PGDP in Design Driven Entrepreneurship

Class Schedules
Weekend Classes
Flexible Weekday Practice
Working Professionals
Graduate Of Any Discipline
Designer, Strategist
Design + Innovation
+ Entrepreneurship

About the course

PGDP in Design-Driven Entrepreneurship course is developed by combining the craft of Design and the grit of Entrepreneurship, specifically for those who want to up their capabilities and skills in research, design, innovation and technology to start, grow, or drive new ideas inside a corporation or as a startup as well as for those who wants to be a FUTURE READY PROFESSIONALS.

The Design Driven approach to Entrepreneurship has globally proven to bring rapid growth and long term success to next-generation companies such as Airbnb, Pinterest, Instagram, Apple, P&G and Kickstarter

In collaboration with Ajeenkya DY Patil University, this formal post-graduate 11 months degree course equips you to DESIGN YOUR OWN CAREER.

The Experience

Be part of a small group of 25-30 like-minded and passionate entrepreneurs, designers, and product managers.

This course consists of presentations, case studies, in-class assignments, pre-readings, and discussions. Get to work on a real-world capstone project to apply all your learning and create a business pitch and working prototype as your professional grade portfolio. 

Strategy, tools and techniques

Learn entrepreneurship strategy and nuts & bolts of developing successful entrepreneurship from practising experts with 20+ years of industry experience.

Real world projects

The unique framework focuses on learning by doing through practical experience of solving real-world entrepreneurship problems.

Managed learning

Next-gen learning management system with 24×7 online access to course content, assignments, discussions with peers and feedback from faculty.

Why does Design Driven Entrepreneurship Leads to Startup Success?

According to a Gallup survey, while more than 60 per cent of India’s population posses personality traits critical for success as an entrepreneur, few actually start or want to start their own businesses due to the fear of failures. India has strengthened its positions as the 3rd largest startup ecosystem in the world, with 20% of the startups emerging from tier II/ / III cities. Start-up funding in India has grown at a rapid pace in the last five years with investment values increasing at a CAGR of more than 57%. In last one year, startups in India have created 40,000 new direct jobs while there was a three-fold increase in indirect jobs.

Though the startup ecosystem is growing, 70% of startups established in the last 3 years have closed down and the ones established are still being questioned on their business models. Through our experience and our research substantiated by other public research (Forbes, McKinsey, CBI Insights), at IfDE, we have developed a unique curriculum framework around 6 principles that combine the craft of human-centred design and the grit of entrepreneurship… We call this framework Design Driven Entrepreneurship and this approach can make a startup successful.

Our frequent contacts with young entrepreneurs as well as stakeholders in the investor community have confirmed the need to “condition” entrepreneurs, fast, credibly and comprehensively so that you deliver the maximum potential and value to your investors. In India, there is a big gap between the needs & expectations of the aspiring entrepreneurs and knowledge & capabilities imparted by the current courses. Unlike other courses offered in India, PGDP in Design-Driven Entrepreneurship covers the underlying fundamentals and theories through hands-on experiential studio-based learning.

How does Design Driven Entrepreneurship lead to Future Ready Professionals?

Reports from HRD ministry state that, as of 2018 ,1.5 million engineering graduate enter into the job market every year. While the global needs for talent are changing and the workplace is constantly under flux, it is extremely difficult for educational institutions to catch up, being locked in legacy structures, missions and curricula. Thousands of graduates are exiting the college funnel every year to end up in the unemployment pool. Meanwhile, CEO’s and HR heads of big companies and startups alike are struggling to find the right talent. A recent report by the Institute for the Future (IfTF) clearly mentions that the students acquring what are called as 21st century skills are more likely to succeed in this ever changing world. Design Driven Entrepreneurship program combines combines the craft of design and the grit of entrepreneurship to impart 21st century skills, transformative mindsets and a design approach. 21st century skills allow students to develop tranferrable capbilities, whereas people who embrace and nurture tranformative mindsets develop the capacity to think in enterprising ways. These mindsets help individuals to be innovative, seek growth and challenge the status quo. Design Driven approach allows the students to think holistically & strategically in trains them to craft solutions that create impact. According to research, 75% of organizations and individuals having “design” as a core competency can innovate to outperform their competition and remain sustainable. They are more likely to build products that address real needs through human centred design and drive new ideas as a startup or within a large company.

This combination of 21st century skills, transformative mindsets and a design approach allows us to build professionals who can hit the road running as soon as they graduate and also be relevant in the future.

Learn from the Experts

IfDE’s faculty includes practising industry experts with 20+ years of an individual experience of working with some of the biggest fortune 500 companies around the world, innovating and developing global solutions.

Dr Girish Prabhu

Girish is an expert in strategic design, innovation & designing for business. Worked at Wipro, Kirloskar, Kodak, HP, Intel & Srishti. He has 16 US patents and has created 3 new businesses using design-driven entrepreneurship approach.

Kanwal Rai

He was Vice President and Head of Wells Fargo Start-up Accelerator in India before turning into an adviser on Innovation, IP and Entrepreneurship. He is an author of a book featured at HBS Working Knowledge and alumnus of DCE & IIM C.


Sreekumar is Gallup certified strength coach. He is an ardent believer in heart-centred servant leadership and studies organisations that are epitomes of excellence with an inspiring culture that make a positive impact in society.

Dr Nikhil Varude

Dr Nikhil is the lead strategist at Circadian Comm & Analytics. He specializes in implementing growth-oriented marketing techniques that steers startup growth.

Samir Chabukswar

Samir is the Founder of YUJ Designs, UX Design Studio & UX Veteran with 20+ years of experience. His expertise is in defining systems, design processes, man-machine interactions & user experience.

Atul Saraf

Atul is the Founder of DesignFold Consulting. He brings in 20 years of experience in creating strategic UX and delightful IXD. Atul helps students envision and create next-generation digital products and interfaces for web and mobile.

Course Journey

1st Semester: Learn the Basics

Design Driven Entrepreneurship Basics

  • The semester hand holds and enables you to apply the concepts learnt to realize your product/service ideas or create your first idea pitch.
  • Understand the overall landscape of Design Driven Entrepreneurship through studio-based learning approach.


  • Develop basic understanding of various elements of new product development such as research, ideation, innovation, UX design, behavioral design, marketing, and technology trends.

2nd Semester: Choice-Based Navigation

  • The choice based navigation allows you to pick the units that you are interested in, and develop advanced capabilities. 27 units offered* in the seven principle clusters (Please download the brochure).  In parallel to the chosen five units, you will also work on a semester-long studio project to create your 2nd pitch.

Summer Session: Hone Your Skills

OPTION 1: Work on Your Own Idea

Under mentorship from from IfDE experts, work on your product/startup ideas.

OPTION 2: Get Professional Work Experience.

You can do a project internship with a startup or an organization involved in product and service design/development.

Be A Future Ready Professional


Understand your end users, customers and other stakeholders to develop deep insights


Create business value through customer and market segmentation


Develop new innovation models using behavioral economics principles to help you innovate your products/services


Design and develop responsible products and services using behavioral design, persuasive design and emotional design principles


Analyze, track, improve, and scale your marketing strategies to drive revenue


Build, manage and effectively lead great teams, through self-introspection and mapping your journey


Envision future using foresighting, scenario-based design and design thinking


Understand the basics of UX, systems and service design to solve complex problems


Learn data science basics and human centred artificial intelligence and machine learning fundamentals.


Validate your ideas through prototyping and iterative design cycle


Understand the legal and financial aspects in the business sector such as contracts, intellectual property, conflicts and resolutions, transactions, and partnerships

Internship and Placement Opportunity

You can have chance to work with


Career Opportunities after this Course

UX Strategist

Entrepreneur / Intrapreneur

Product Manager

Business Strategist

Innovation Stratrgist

Design Leader

IfDE and Ajeenkya DY Patil University

Learn in Pune’s best Education Facility

IfDE, in collaboration with Ajeenkya DY Patil University, is enabling this 21st century education through its experienced
industry experts along with practice-based education, proven frameworks, methods and tools.
Ajeenkya DY Patil University, Charoli Bk. Via Lohegaon, Pune – 412105

Are you Ready to Design your Future?

PGDP in Design Driven Entrepreneurship


11 Months



Saturday & Sunday
(For Working Professionals and Full time Students)


Ajeenkya DY Patil University, Charoli Bk. Via Lohegaon, Pune – 412105


Graduation in any Discipline – Science / Arts / Commerce / Engineering
Enquire Now